Copywriting with AIDA fundamentals 7/1/2011
Most small businesses overlook the importance of how their business message is structured and perceived. From any form of copywriting, including mail shots, emails and website content, the format and structure of your message is critical.
How many unsolicited messages do your prospective clients receive every day, and how can you stand out and then give them the confidence to .... [read full article]
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Marketing Collateral 6/3/2011
Copywriting
Any written communication that your potential customers will see, needs serious consideration. You need to focus on what points to get across to satisfy their needs. The headline or first sentence needs to grasp their attention, or imagination. People make a decision within seconds, whether they're interested or not, and usually determined from the opening.... [read full article]
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Small Business Marketing Guidelines 5/9/2011
The Problems With today's business
Competition with all businesses in the UK is fearsome - Trying to increase your market profile, and expand your customer base isn't an easy task. Making a quick call or writing a few letters won't suddenly boost your sales - your customers are just too busy to consider your offer:- they already have a supplier, who is poss.... [read full article]
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